The experience capital

Who's behind it

Nestled amidst rolling hills and sun-drenched olive groves, resides a true artisan, a farmer whose passion for crafting the finest extra virgin olive oil runs deep in his veins. With each harvest, Mohammad Ali Obeidat embarks on a journey to capture the essence of the land and transform it into liquid gold.

His dedication to quality is unwavering. From the meticulous selection of the best defect-free olives to the gentle cold-pressing process, every step is executed with care and precision. The result is an exquisite oil that tantalizes the taste buds with its complex flavors and aromas.

This home produce is more than just a culinary ingredient; it's a labor of love, a testament to the rich heritage of olive cultivation, and a celebration of nature's bounty.

The Obeidat family has been a cornerstone of olive agriculture for generations. The family’s roots in the fertile lands of Irbid trace back over a century; these trees, resilient and robust, have since become a symbol of the family’s enduring legacy and their deep connection to the land.

The Obeidat family’s expertise in olive cultivation is renowned throughout the region. Each member of the family, from the youngest child to the eldest patriarch, is intimately involved in the annual olive harvest. Their knowledge, passed down through the ages, is a blend of time-honored traditions and modern agricultural practices. The family takes pride in maintaining sustainable farming methods, ensuring that the land remains fertile and productive for future generations.

The olive oil produced by the Obeidat family is more than just a product; it is a testament to their heritage. Each drop tells a story of dedication, hard work, and a profound respect for nature. The oil, known for its rich flavor and golden hue, is sought after both locally and internationally. It is a staple in Jordanian households and a cherished gift among friends and relatives.

Beyond their agricultural endeavors, the Obeidat family is deeply integrated into the social fabric of their community. They host annual festivals celebrating the olive harvest, where locals gather to enjoy traditional music, dance, and, of course, food prepared with their exceptional olive oil. These festivals are a vibrant reminder of the family’s commitment to preserving and promoting their cultural heritage.

As the current generation of Obeidats looks to the future, they remain steadfast in their dedication to olive agriculture. They are exploring innovative techniques to improve yield and quality while continuing to honor the traditions that have sustained the family for so long. For the Obeidat family, the olive tree is not just a crop; it is a symbol of identity, resilience, and unwavering connection to the land of Jordan.